I had the most amazing conversation with a male business leader this week, and was pleasantly surprised when he said, “I believe that woman are the ones on the leading edge who will make the necessary changes we need to see in the world”.

I loved what I was hearing and totally agreed with him. Men really want women to step up and lead the way for change.

Women are beginning to step up and lead, which is fabulous, yet in today’s market, there is a still a demand for more women to own themselves as powerful leaders of influence.

Behind closed doors, female business leaders discuss with me the challenges they are facing when it comes to stepping up and owning themselves as effective leaders in the business world.

This type of conversation seems to be rising to the forefront on a global scale as we are witnessing the fast pace of life and business today with people screaming for more of a balance.

What this truly means is we need to balance the evolving path of the ‘masculine action’ with the ‘feminine being’ inside each and every one of us. This is why women are being called to step-up, because we urgently need equilibrium in the world today.

Women are slowly being recognised for being on the leading edge of change in the business world, global sporting events, boards, etc., and to create the change that is required, there is a demand for women to step-up and believe in themselves. To unleash the leader within who knows deep down she wants to be a contributing factor in making a difference. The world needs what you have to offer.

“Unleash the leader within who knows deep down she wants to be a
contributing factor in making a difference.”

Continuing on with my conversation with the male business leader, he mentioned that it’s a real shame that most women think they need to match male leadership styles to be recognised as a leader.

This reminded me of a female executive leader who came to me for coaching because she wanted to be selected on the National Board representing her corporate industry. She was frustrated because she had been trying for a couple of years and could not understand why she was not being selected. She had successfully peaked representing her corporate industry in the State, and being selected for the National Board was her dream career position.

She went on to tell me that everyone on the National Board was male and had been there for years. During our first conversation, it didn’t take long to recognise that she was stepping in to her masculine demeanour every time she was at the State Board meetings. I needed her to consciously witness it for herself.

I suggested that she start to become conscious even before she arrived at the hotel room, the morning of the board meeting, walking in to the boardroom, her self-talk, who she became, how she spoke and the energy behind her tone of voice during the meeting, how she felt during and after the meeting, etc.

“Now is the time to step up with courage and become a leader with
powerful presence. The world needs what you have to offer.”


Much to her surprise she started to see who she was being as a leader, not only in the boardroom, but also in the workplace with her team and inside her relationships. She did not realise that her masculine style winning formula, which supported her in creating success in the past, was no longer working for her.

She began to share with me how she had used this winning formula all her life. From being a high-achieving academic to applying herself up the company leadership ladder in her industry, she now found herself hitting the glass ceiling, wanting to take herself to the next level of leadership on the National Board.

With conscious awareness she was soon able to know the difference between ‘being a leader with powerful presence’ and ‘when she was trying to prove herself as a leader’.

This naturally created more of a balance between her masculine and feminine leadership style, and owning every part of herself as a leader, as an important strength to master excellence.

She told me that when she stopped trying to be ‘one of the men’ she was then selected in to her dream position on the Board.

“Stretching yourself to be on the leading edge can be exciting and challenging at the
same time. That’s when you really know you are on the right track.”

 I am sure you will all agree that the world of business has changed and continues to evolve very quickly, and if we do not evolve through greater awareness, we will get left behind. Do not die with the champion trapped inside. It is time for women to unleash the champion within. This is not about being chauvinistic – it is about global balance of men and women stepping in to their authentic power combined, being a contributing factor in global change.

Women need more airtime and the only way this will happen is when we collectively own ourselves as being the Champions of Change.

Let’s continue our conversation by joining me at Secrets in the Garden in 2016, where I will be revealing The Top 5 Champion Secrets to Winning in Business.

I look forward to seeing you on the day.

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Annette Stanton

Annette Stanton

With a national sporting background as a World Masters Champion, Annette Stanton uses her winning sporting strategies, techniques and formulas she gained from being a champion athlete to coach people today in a personal and business capacity. Annette has more than 32 years of experience as a powerful coach. She undertakes executive, business, personal coaching, team coaching and motivational speaker engagements. She is an international speaker specialising in transformational leadership.